KeepIt1k Reel

In the age of content creation, being a key factor in companies’ marketing campaigns, I want to make a social media ad campaign to help a brand tell its story and improve its outreach to its target audience. A good example of this would be a smaller brand, maybe like a local clothing brand, getting started with little to no advertising.

KeepIt1k, I would say, is a company grounded in humility and in enjoying the process and the grind. I used an old film and quick cuts to keep the audience engaged. The project came out way better than expected, and the KeepIt1k boys were just as thrilled. I think what I’ve learned from the project is how important pre-production is and how it is better to have more than what you think. You can never be too prepared, and understanding how to navigate problems on set is essential.